GOODBYE MALARIA - BEAUTIFUL PATHOGENS

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Malaria kills more people in Mozambique than anywhere else. But Goodbye Malaria is changing that with their innovative hut-spraying program. We were tasked with creating a new visual identity for Goodbye Malaria, that gives the brand a meaningful global presence.

 

The project is about much more than science and statistics. It’s about protecting the vibrant soul of Mozambique. So we brought together Mozambique’s iconic Capulana fabric and the four Malaria pathogens, to create unique pathogen patterns. These were incorporated throughout the CI.

 

We also collaborated with traditional Mozambican fabric makers to expand upon the Goodbye Malaria clothing range, helping to raise additional funding. Digitally, the patterns respond to real-time data, disappearing as Malaria cases are reduced. This will reflect on all printed elements too.