JOBURG BALLET - BREAKING BALLET

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In order to sell more tickets, Joburg Ballet needs to appeal to a younger, more diverse audience. Most South African millennials, however, see ballet as irrelevant and old-fashioned.

Enter Breaking Ballet, a series of bite-size ballets inspired by the biggest stories online. These take the form of short films, which are seeded straight back into the trending conversations that inspired them.

Joburg Ballet is now being talked about in places it never dreamed of. Ticket sales are at an all-time high, and audience age is at an all-time low.​

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