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CORONATION FUND MANAGERS - YOUR MONEY DOESN'T COME EASY
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No matter what you do to make your money, no matter how much money you make, chances are you work pretty damn hard for it. Coronation understands this all too well. That’s why it takes its clients’ money so seriously. As a result, Coronation has become one of the most trusted investment houses in South Africa.
This campaign is an evolution of Coronation's long-held 'Trust is Earned' positioning. It depicts a diverse range of people hard at work – many of them real people in their real jobs – facing the kinds of trials and tribulations that most of us have to deal with at some point or other.
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AWARDS
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One Show Film Craft Merit - 2017
Cannes Lions Film Craft Shortlist - 2017
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