JOBURG BALLET - IN REHEARSAL FOR UNBOUND​

In order to sell more tickets for its upcoming production, Unbound, Joburg Ballet needed to appeal to a younger, more diverse audience. We knew that if the cool kids weren't coming to the ballet, we'd need to take ballet to them. So we approached Superbalist, South Africa's biggest, coolest online store and pitched them an idea:​

Cross-sell Joburg Ballet's production of Unbound, and Superbalist's new activewear range.